As a social media manager, I'd like to offer businesses a simple word of advice: "your brand can truly make or break your business". Having an effective brand is essential to your success. If you’re looking into creating or even re-vamping the brand that you present, here are some clear-cut ways to get the job done.
One of the most assured ways to have an effective brand in social media is to be consistent. Nothing can make a business fail faster than the impression that you are not what you appear to be.
One of the easiest ways to make sure that you present a consistent image is to simply be yourself. If you have a bubbly and friendly personality, don’t come across as a take-no-prisoners-professional in your email. Conversely, if you are more comfortable keeping everything very business-like and professional, don’t start greeting everyone with a forced smile. As the saying goes, keep it real.
In today’s world, often you only get a few moments to present your brand to a potential client. Sometimes an opportunity will present itself as your walking together down the hallway, or perhaps when you are in an elevator.As a business owner, you know that it is often necessary to get to the point quickly and effectively. You need to give them a lasting picture, a snapshot of who you are, and what you can do for them.
Thankfully, a well-made, well-practiced elevator pitch can accomplish all these things. An elevator pitch is basically a cliff notes version of your business that can be provided in under a minute. There are a number of different versions available, but they all basically have some of the same characteristics.
First, your elevator pitch should be short and to the point. Second, it is natural. Third, and perhaps the most important, it provides a way for the other person to get more information.
In order to get your elevator pitch ready to use at a moment’s notice, take your time and create the one you want, and then practice it. I know it sounds silly, but don’t be afraid to practice in the shower, in front of the mirror, and even on your friends or family. Getting critical feedback is a wonderful way to fine tune your elevator pitch into one of the most effective ones out there today.
Properly presenting yourself and your company to the general public can go a long way in making sure that your business venture is a successful one. Be consistent, be yourself, practice that elevator pitch, outsource your social marketing management and you’ll do great!
One of the most assured ways to have an effective brand in social media is to be consistent. Nothing can make a business fail faster than the impression that you are not what you appear to be.
One of the easiest ways to make sure that you present a consistent image is to simply be yourself. If you have a bubbly and friendly personality, don’t come across as a take-no-prisoners-professional in your email. Conversely, if you are more comfortable keeping everything very business-like and professional, don’t start greeting everyone with a forced smile. As the saying goes, keep it real.
In today’s world, often you only get a few moments to present your brand to a potential client. Sometimes an opportunity will present itself as your walking together down the hallway, or perhaps when you are in an elevator.As a business owner, you know that it is often necessary to get to the point quickly and effectively. You need to give them a lasting picture, a snapshot of who you are, and what you can do for them.
Thankfully, a well-made, well-practiced elevator pitch can accomplish all these things. An elevator pitch is basically a cliff notes version of your business that can be provided in under a minute. There are a number of different versions available, but they all basically have some of the same characteristics.
First, your elevator pitch should be short and to the point. Second, it is natural. Third, and perhaps the most important, it provides a way for the other person to get more information.
In order to get your elevator pitch ready to use at a moment’s notice, take your time and create the one you want, and then practice it. I know it sounds silly, but don’t be afraid to practice in the shower, in front of the mirror, and even on your friends or family. Getting critical feedback is a wonderful way to fine tune your elevator pitch into one of the most effective ones out there today.
Properly presenting yourself and your company to the general public can go a long way in making sure that your business venture is a successful one. Be consistent, be yourself, practice that elevator pitch, outsource your social marketing management and you’ll do great!